there was a poor coffee-farmer named Haerton from Minas Gerais, Brazil. He grew premium Aracica beans on his coffee plantation, but the coffee collective didn’t pay him well because he couldn't afford the necessary but expensive certification costs for his specialty coffee. This really got on Robin and me, especiall because Haerton is my uncle. After one year of hard work Robin and me managed to set up a direct-trade between Brazil and Austria. Due to the direct-trade we were able to pay my uncle more money for his excellent beans than the coffee collective in Brazil. But the timing couldn't be worse. In the beginning of the pandemic and due to weeks of closure, no coffee shop wanted to buy our coffee. One day, Haerton called us to tell us that a truck driver threw a burning cigarette on his coffee plantation and burned down 2/3 of his plantation. He talked about his worries of his family and the fear of the future of his plantation due to fire, drought, floods and pests. Robin and me realized that the climate crisis is bigger than we thought. Determined to fight the climate crisis, we knew, we have to get to the core. We have to save the forests. We needed an innovation. One, that is bigger than the climate crisis. One, that successfully combines environmental protection with economic efficiency and thus revolutionizes the global wood panel industry. So we put everything on one card. Naive? Mabe. But who knows, where we would have been, if we weren´t a little crazy back then. WMC-WoodmeetsCoffee was born. And so the adventure begun...